Should sex sell? Society dance advertisements sexually suggestive

Clifton Whittaker

STAFF WRITER

SEXUALIZED ADS NORMAL AND HEALTHY

Let’s be real, sex sells. Images of attractive forms, pleasing to the eyes draws one into any advertisement regardless of its purpose.

This is a simple advertising fact that can be observed on television, social media and most news outlets.

Humans, in the simplest terms, are biological computers programmed to reproduce and as a result we are all programmed to find all these images attractive; it is in our nature. Why should we deny these simple facts about ourselves?

If someone, regardless of their goal, takes advantage of that fact to help promote a product, a television show or anything, then they are simply pursuing all possible avenues towards ensuring their own success and the success of their products.

Large companies have been doing this for over a century and it is largely ingrained into our culture. By promoting in this fashion anyone can quickly assure not only will they meet a broad audience but also that this audience will pay attention to the advertisement more astutely.

It is more important that the advertisement be aesthetically pleasing overall than just a single component.

The elements of a good marketing platform are comprised of so many more variables, and any business major will tell you that.

Moreover, who are we to judge what is considered a sexual advertisement especially when it comes to the subject of society advertisements for dances or events?

If someone sees that in a promo video, or just simply in the atmosphere that the event creates then that is their perspective. If it offends you just don’t watch the video or support the dance. It is really as simple as that.

Who has the right to take the moral high ground to say what’s too sexual and what isn’t?

This seems to be a Victorian attitude that literally perpetuates gender roles and allows one to create and dictate arbitrary lines for “right” and “wrong.”

I think anyone who reacts negatively to recent advertisements for society dances really has more problems than just the fact they believe it is “demeaning” to women.

It really comes down to what they think proper behavior for a person, regardless of gender, is. And by just subjecting everyone in the college to that judgment, they show a real lack of maturity.

I had no such reaction, and can’t really say I have talked to anyone who feels different than me.

If anything, these advertisements have been whole-heartedly successful in promoting their events and creating excitement for these events.

If you were offended, then can I please recommend you climb down from your moral high horse and join the rest of us degenerates in the normal world.

Gaby Cedeno

STAFF WRITER

SEXUALIZED ADS HARM WOMEN, EXCLUDE STUDENTS

At Whittier College some students are not comfortable with the way in which sex is an openly discussed topic and is seen as something casual. Some of the advertisements for certain events have also seemed to have offended some students.

Images and information for events such as Wet n’ Wild are misinterpreted into glorifying a particular body type.

At first I myself did not think much of the poster, but when sharing a conversation with some friends I had come to realize that maybe for some it was a bit much.

College is a place in which students come to learn. Students should not have to feel pressured to look a certain way or to have sex and alcohol.

They are not in college to party, they are here to receive a well-rounded education and personally grow, or at least the majority are. This a place in which students want to be respected.

Some students have the idea that everybody is having sex. Even though that is not true articles written by poetstrangelove and the condoms that were passed out by one of the societies during club rush gives some students that impression. Some students feel pressured to have sex so that they can fit in.

Others just want to have sex but do not think about the possible outcomes. Sex should not be glorified because it is a personal choice. Glorifying sex causes some students to distance themselves from certain events because they do not want to be pressured into doing things they are uncomfortable with. It is important that we all respect each others life choices and try not to portray sex in an offensive way.

The ways in which events are presented on posters and advertisements should also take into consideration the different moral values students have.

Even though posters found around campus are not completely horrific, some students were offended because they saw it as what societies considered the ideal college students.

Somebody who is fit  and attractive. It seemed to set standards for some as to what they should look like. To a certain extent it even discouraged some students from attending the event because they felt they did not meet the criteria.

Female students who were not fond of the posters did not only envy the bodies of the women in it but felt that these women were using their bodies to gain popularity.

Over the past several decades women have been becoming more and more comfortable in showing off some skin. This is something that many women are very upset about and seeing posters like these on campus disappoints them.

Many young women feel angered by the idea that women use their bodies to benefit themselves. The women in history fought for equality so that women could be respected. No woman can expect to be respected if they do not respect themselves.

Women should feel beautiful and not sexy. Sexy women attract disrespectful men and land degrading jobs.

Beautiful women find men who love them for who they are and have careers in which they are respected. In the eyes of some female college students the way in which some college girls show off their bodies is disrespectful to their gender.

What ticked many of them off about the Wet n’ Wild posters was the way in which the event was depicted. Hot girls in soaking white t-shirts surrounded by college boys.

Like I said before I thought the poster was just showing a good time. But taking into account other perceptions of these posters made me realize that even though I was not offended did not mean everybody was okay with it.

Our campus is a community in which we need to set boundaries and take each others moral values into consideration. Perhaps the way in which we advertise events on campus could be a bit more appealing in a way that some will not be offended.

Those girls on the posters may look pretty good but at the same time some students will see it as a bunch of women being used to attract a certain group of people.

As a small community we should work together to make events welcoming to all students.

2 responses to “Should sex sell? Society dance advertisements sexually suggestive

  1. Those “ideal girls” are just your average classmates. Girls of all different shapes, body sizes, and ethnicities took part in that video so it’s unfair to say that their event was meant for only certain people.

  2. In response to Whittaker’s article

    It is not images of half-naked women dancing in society promo videos which offend me, but I am tired of the misconception that because I don’t glorify sex and put it on a pedestal, I’m somehow backward.
    You’re making this argument that because everybody is using the “sex sells” attitude, it’s acceptable to everybody. You’re also saying that because I am a breathing, walking biological specimen I have no actual choice in what I like—I’m going to enjoy this video with sexually-suggestive content and that’s that.

    As for the videos themselves, we’re all adults and societies have a right to display themselves as they choose. I’m also not going to make the case that these women are victims, I’m sure no one was forcing them to put on bikinis and be in the promo videos. But with freedom of choice comes reputation. What if a prospective employer sees these videos?

    Just because you haven’t encountered a student with a different opinion from yours doesn’t mean they don’t exist (or maybe they’re afraid you’re going to accuse them of mounting a Victorian high-horse).

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