Your store represents your brand in many ways, so it is crucial to invest in its design. Therefore, the proper retail fit-out is critical.
Shopfitting involves multiple strategies to influence customers’ walking routes and encourage impulse purchases; the best shopfitters provide functionality, aesthetic value, and exceptional workmanship.
Layout
The store layout is an integral component in customer perception of any brand. An engaging shopping experience for your customers and increased sales require a practical store layout. Your store should reflect its products in an easy-to-navigate layout with ample display space accommodating customer needs.
Grid layouts (also called herringbone layouts) can be invaluable when used to organise retail spaces that are narrow and long, as it enables stores to pack in more merchandise without making the space appear overstuffed. In addition, this format works well when promoting seasonal products or showing promotional materials.
Racetrack store layouts encourage shoppers to follow a set path through the store, which helps retailers manage inventory and maximise profit. Unfortunately, it can be frustrating for shoppers with specific tasks or destinations in mind, which could cause them to abandon their purchase altogether. A loop layout offers retailers more freedom to express themselves through displays; free-flowing layouts may encourage impulse buys!
Lighting
Designing a retail store fitout requires considering many factors, with the budget being the top priority and the customer experience in mind. Doing this will prevent unnecessary costs while ensuring the shop can open within its intended timeframe.
Retail environments, particularly shop windows, must be lit effectively to attract customers into the store and create an inviting ambience for shoppers to enter. Lighting can also help set a specific atmosphere or highlight particular product ranges on display – LED technology provides low-energy lighting with variable colour control capabilities, providing the ideal choice.
Signage is a critical element of shop fitouts Melbourne. Store signage should be easy for shoppers to read, directing them directly to all parts of their store. Shop owners should consider shoppers’ inevitable right turns when planning floor layouts so that tempting products do not end up on one side or the other – this will increase sales by making browsing more inviting for customers.
Signage
Retail shop fitouts Melbourne involves many psychological strategies to maximise customer experience and revenue. These techniques maximise both, from encouraging shoppers to follow a certain path through the store to increasing specific product sales.
Professional shopfitters must produce attractive signage that is easy for their customers to read. Outdoor signs must mark the store location, while indoors, they need non-disturbing navigational lighting and beautiful display lighting – LEDs are popularly chosen for both purposes.
Signage is integral to shopfitting, yet it must remain within budget. While over-the-top signs may look nice, they quickly consume your budget. Additionally, too many signs can create visual overload; try creating sections to showcase different types of products you sell so customers can easily locate what they’re searching for and ensure your pricing information is displayed so no one walks out without buying anything!
Furniture
Furniture plays an integral role in conveying brand values and drawing customers in. Every piece should have an aesthetic purpose to create an inviting store environment.
Your lease and shopping centre may require that you cover any preparation costs to bring the shop up to meet a certain standard for fit-out. Your disclosure statement or guide must outline these preparation expenses clearly.
Retail design automation supported by product configurators equips designers to produce accurate shop fit-out designs within the lowest time to market (TAT). It reduces development time from weeks to days, eliminates tedious quality check processes and allows manufacturers to start production the same day, the result being accurate bills of materials (BOMs), reduced scrap waste and overall improvement of manufacturing quality; in short, it saves everyone money!
Flooring
An expertly planned shop fitouts Melbourne increases sales by making the store more welcoming to customers, strengthening brand recognition and increasing customer satisfaction.
Experience and knowledge are essential when selecting a shopfitter who should advise on the most appropriate products for your space within your budget. A knowledgeable shopfitter will also ensure all legalities related to health and safety are complied with during installation.